Tri-Line invests £ 7.5m in reseller channel

Saturday 17 November 2007

Tri-Line are to invest £ 7.5m in the indirect reseller channel as part of their 10 year plan to lead the European CTI market.

The London-based company has achieved 167% growth in the past year with sales of its TIM Professional and TIM Enterprise call management products and has seen over 35% of rival vendors' resellers join Tri-Line in the past eight months.

Rapid expansion began in 2006 with the purchase of a second London office at Tower Bridge, new training and demo facilities, a new reseller programme, new branding and innovative marketing campaign plus a range of new products to service the larger enterprise sector.

Kay Tobin, Commercial Director of Tri-Line, says: "Unlike other vendors who just see CTI software as a means to coax unjustifiable amounts of money from resellers and their customers, we continued to invest heavily in the development of our products to make them the best available to the reseller channel."

In addition to their existing development studio in Shoreditch, Tri-Line's new £ 1.2m Tower Bridge facility more than meets the demands of their rapidly-expanding reseller channel and provides a solid foundation from which to increase their position as leaders in the call logging market.

Tobin adds, "Privately funded, and working to a 10-year expansion plan based on the solid growth we've energised an otherwise legacy sector, Tri-Line aren't just challenging the outdated thinking of our peers - we're actually creating whole new markets for ourselves and our resellers."