The London-based company has achieved 167% growth in the past year with sales of its TIM Professional and TIM Enterprise call management products and has seen over 35% of rival vendors' resellers join Tri-Line in the past eight months.

Expansion continued in 2006 with the purchase of a second London office, new training and demo facilities, a new reseller programme, new branding and innovative marketing campaign plus a range of all-new products to be launched this year.

Kay Tobin, commercial director of Tri-Line, says: "Unlike others who view the CTI market only as a means of extracting unjustifiable amounts of money from resellers and customers alike, Tri-Line continues to invest heavily in our own company, in new products and in our reseller channel.

"In addition to our existing development studio in Shoreditch, Tri-Line's new £1.2m Tower Bridge facility will more than meet the demands of our rapidly-expanding reseller channel and provide a solid foundation from which to increase our position as leaders in the call-logging market.

"Privately funded, we are working to a 10 year business plan that is based on the solid growth we are generating in a sector that has, traditionally, been driven by legacy products and out-dated thinking. Tri-Line is changing all that – and creating a whole new market."

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The reception to Tri-Line’s TIM Enterprise product exceeded all expectations during its recent unveiling at Call Centre Expo / Customer Strategy & Management 2007.

TIM Enterprise completely redefines call logging in both the traditional TDM and IP space. Its unconstrained hierarchy allows larger organisations to overcome the problems they have habitually faced when trying to mirror their often complex, organisational structures. Designed from the ground up to embrace current cutting edge technologies, we demonstrated to delegates how TIM Enterprise would allow them to easily monitor tens of thousands of extensions across multiple sites and switches.

With a multitude of other new features, such as mobile billing, unlimited live stats and pure vanilla web browser access and in-built directory TIM Enterprise quickly becomes the oracle of an organisation’s communications infrastructure.

Overall, Customer Strategy & Management 2007 proved to be an excellent event that exceeded all our expectations. The delegates who came to our stand were extremely well informed with very specific needs. It was good to be there to see first hand the surprise and delight on their faces as a host of features they had never previously considered available were revealed.

 Customer Event show site
 Call Centre Expo show site

The underlying architecture of the BCM-50 has changed since the 200 and 400 series, and with it, the mechanism that's used to connect to the PBX for the purposes of call logging.

Geoff Levy, governor of City of London-based On-Call Communications, and highly-regarded in Nortel circles as an industry stalwart, stress-tested the solution at Tri-Line's new PBX testing facility near Tower Bridge.

"After approaching other call logging vendors, and being told the same 'we're working on it' time after time, I approached Tri-Line with my requirements, and they had it ready within a couple of days."

Geoff enthused, "It's so simple to install.  I just typed in the IP address of the PBX and off it went!  I'll be putting these in with every system now."

With immediate effect, the software is available here, and complements our support for the Nortel family of PBXs, namely the previous BCM range, Norstar Compact Plus, Meridian (Options 11, 51, 81), the MCS 5100 and 5200, and the carrier-class DMS-100 and Succession 1000.

Nortel's BCM-50 Information
On-Call Communications

Following intense interest from Northern resellers in our Enterprise solutions, we gave live demonstrations of our pioneering TIM Enterprise product to the channel. TIM Enterprise redefines call logging in both the TDM and IP space. With a multitude of new features, such as mobile billing, unlimited live stats, unconstrained hierarchy, the facility to handle complex inter-site routing and pure vanilla web browser access, TIM Enterprise has become the oracle of an organisation’s communications infrastructure.

For those in the hosted service space we also unveiled, for the first time, our own-label ASP service 'TIM Live' - the ideal solution for providing integrating call management features into your hosted offering.

 Convergence Summit website

Essex-based solution providers, Network Europe Group plc (NEG), pick up another Tri-Line Platinum Reseller award - this time for 2006-2007.

The award recognises not only outstanding sales achievements, but also the investment NEG has made in terms of training, installation and support of Tri-Line's products.

Platinum resellers must install a minimum of 300 systems a year, provide first-class 1st line support for each installation, and install all systems themselves.

In return, Tri-Line provides them with access to a secure on-line portal where they can download and self-license Tri-Line's products at any time of the day or night.

NEG also benefit from full rebranding of any product they resell.

Visit NEG's website